Regarded as ‘the Prince of Indian cuisine’, Zorawar Kalra, after the successful exit from his maiden venture credited with introducing one of the most awarded regional cuisine restaurant concepts in India, launched Massive Restaurants Pvt. Ltd. in December 2012. Massive Restaurants, spearheaded by Mr. Kalra and mentored by his illustrious father & Czar of Indian Cuisine – Jiggs Kalra, was established with an aim to develop India’s premier brands of restaurants that specialize in targeting all segments of the market, while showcasing the evolution of Indian cuisine and putting Indian food on the global palate permanently. The Company currently operates under four critically acclaimed, award winning brand verticals of premium Fine-Dining Restaurants with the signature Masala Library by Jiggs Kalra, the Smart-Casual Dining Restaurants with the brand Made in Punjab, the modern Indian bistro concept Farzi Café and modern pan-Asian bistro concept Pa Pa Ya. With the launch of its fifth concept – MasalaBar, offering a cutting edge, post-modern, scientific laboratory style Bar experience, Massive Restaurants endevours to revolutionarise the Indian nightlife. Also in works is a new signature gourmet Indian confectionery concept, which will be yet another signature “by Jiggs Kalra” concept to be introduced, shortly.
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